Sustainability in Luxury

Crafts of India

Sustainability and Indian Crafts: The Real Luxury

Dec 10, 2024

In India, the concept of sustainability isn’t just a trend—it is a way of life deeply embedded in cultural values. From repair and reuse traditions to intricate crafts passed down generations, Indian luxury is perfectly positioned to lead the global sustainability movement.


Repair, Reuse, and Circularity

India's ethos of "make do and mend" has been a part of its luxury DNA. Whether it’s restoring antique Banarasi saris or upcycling heirloom jewelry, Indians value continuity over disposability. This philosophy aligns with modern sustainability goals. Brands like Ptal, crafting copperware using ancient methods, and Pahadi Local, offering ethically sourced Himalayan products, are bringing traditional wisdom to a global audience.


Authenticity in Indian Crafts

Authenticity is the cornerstone of sustainable luxury. Designers like Gaurang Shah are preserving handloom techniques like Jamdani weaving, while Rahul Mishra’s collaboration with Tod’s highlights Indian artisanship at an international scale. Mishra's use of sustainable fabrics and hand-embroidery showcases India’s capability to marry tradition with modern luxury sensibilities.


Sustainability as the Future of Indian Luxury

India’s crafts industry, employing over 7 million artisans, plays a crucial role in luxury’s sustainable future. Initiatives like the Artisan’s Alliance are ensuring fair wages and traceability. Furthermore, platforms like Tata Cliq Luxury’s Conscious Edit have spotlighted eco-friendly brands like Good Earth and Grassroot by Anita Dongre, proving that luxury and sustainability can coexist.


The Economic Case for Sustainable Luxury

Global consumers increasingly value eco-conscious products. According to Bain & Co., sustainable luxury is projected to account for 30% of global sales by 2030. With its rich heritage and commitment to sustainability, Indian luxury has an unparalleled opportunity to dominate this space.

Sustainability is not a theme or an agenda—it is the only way forward. By embracing conscious practices, Indian luxury can achieve global acclaim while empowering its artisans and preserving its cultural legacy.