The Modern Storytellers

Emerging technology-driven business models, like rental and subscription services, are set to transform India's market. With changing consumer attitudes and greater internet access, luxury consumption focused on sharing is expected to rise, contributing approximately $35 billion to the global rental market projected at $335 billion by 2025.

Younger consumers prefer 'usership' for experiences over ownership, prompting the luxury sector to emphasize experiences and wellness. The Nita Mukesh Ambani Cultural Centre (NMACC) illustrates this trend, showcasing experiential luxury tied to cultural heritage. Additionally, innovations such as concierge services are catering to luxury needs and assisting a wider customer base, including high-net-worth individuals.